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Kleenex® Tissues and the Environment

Environmental Sustainability

Sustainability has been part of how we do business ever since Kimberly-Clark was founded over 140 years ago. Today we remain deeply committed to reducing the impact of our products on the environment. For more information on our commitment to sustainability and progress towards Kimberly-Clark Australia’s sustainability goals, visit www.sustainability.kimberly-clark.com.au.

Kleenex is committed to the ethical sourcing of the fiber that goes into our facial tissues and promotes the sustainable management of forests. This is why we have earned Forest Stewardship Council® certification: the highest possible independent standard for responsible forest management. Our meeting of the robust standards set by FSC® has put us in a position to be World Wildlife Fund® (WWF®) Australia’s only partner in their Love Your Forests program.

So, when you buy Kleenex Facial Tissues you can be confident that you are doing your bit to help the environment.


Forest Stewardship Council®

In 2011, our South Australian manufacturing site that makes Kleenex Facial Tissue in Australia earned Forest Stewardship Council® (FSC®) chain of custody certification as a result of our commitment to sourcing from responsibly managed forests.

FSC® is internationally recognised as the world’s most rigorous environmental and social standard for responsible forest management. It is also the only forest certification scheme endorsed by and considered the gold standard of forest certification by leading NGO’s like WWF®.

This certification means that we’ve been independently (third-party) audited, to ensure that all of our Australian manufactured tissues are sourced from responsibly managed forests and plantations.


Partnering with WWF®

Kimberly-Clark, the parent company and maker of Kleenex, began working with WWF® through the Global Forest and Trade Network (GFTN) in 2008. This network is designed to promote responsible forest management and trade to reduce the impacts of the pulp and paper sector and conserve the world’s valuable and threatened forests.

GFTN works with more than 300 companies across the globe that are committed to ensuring a legal, responsible and sustainable forestry supply chain.

WWF® Australia and Love Your Forests

In 2011, WWF® Australia approached Kimberly-Clark Australia and the Kleenex brand to come on board as a foundation partner of the Love Your Forests program.

The Love Your Forests program forms part of WWF® Australia’s market transformation work and aims to raise consumer awareness and drive demand for tissue products that are FSC® certified.

Kleenex is proud to be the only product of its kind to feature the WWF® logo on its packaging, as part of the Love Your Forest Program.

The Love Your Forest program is designed to increase awareness of FSC® in Australia. Due in part to the Love Your Forests program, FSC® awareness has risen from 7% general consumer awareness at the beginning of the Love Your Forest program to 19% general consumer awareness in 2015. That means that almost 1 in 5 Australians are now familiar with FSC® certification, which is terrific progress (Source: Colmar Brunton, April 2015).


Recycling Packaging

Kleenex also design and specify packaging in accordance with the principles of the Australian Packaging Covenant Packaging Guidelines and has a policy of buying recycled content for packaging where functionality allows.

All Kleenex carton board packaging can be recycled kerbside in recycling collection bins.

We are also proud to be a foundation partner of the REDcycle Program that provides a solution for the recycling of flexible film packaging. This is the first program of this type in Australia.

You can now physically take your Kleenex flexible plastic packaging into participating Coles and Woolworths stores, and place it in the REDcycle bins. Once full, the collected plastic wrapping is taken away to be recycled into outdoor furniture like seats, paving, and child play equipment.

To find your nearest participating stores, go to the REDcycle store locator, here.

If you find it difficult to access a Coles or Woolworths store, or live in a regional area, then you can post your flexible plastic packaging to:

RED Group
38 Chelmsford Street
Williamstown North
VIC 3016

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