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Soften Up, Australia

72% of Australians admit that they hide their emotions - there are probably more of us, but we aren’t soft enough to admit it. Yes, we’re a pretty tough bunch, but we’re also known for our warmth, compassion and optimism. There are so many benefits to being emotionally open.

That’s why Kleenex is encouraging Australia to soften up!

Come on Australia, let’s all give in to a little Kleenex softness.