The Kleenex® Toilet Paper
Sustainability Story


Made in Australia

Kleenex® Toilet Paper is made in Australia and we’re proud of it. We’ve been making Kleenex® Toilet Paper in South Australia since 1966. This means support for local communities, including hundreds of local employees and their families, each year.

Recycling and Reusing

We’re constantly working to reduce the environmental impact of our products and packaging, which is why we support programs like REDcycle. Unfortunately, the REDcycle soft plastics recycling program has been paused, due to challenges faced by the recycling network. Please place your soft plastics in the general home rubbish bin until further notice. For further information please see REDcycle’s statement.

We remain committed to our goal to include 40% recycled content in our plastic packaging, helping to give this material another life and reduce our plastics footprint.

Supporting a Circular Economy

We support new programs that drive the circular economy and aim to keep plastic packaging out of landfills. We’re sure you’ll agree it’s an important step to a more sustainable future.

Conserving Trees

We care about and want to protect the homes of rare, threatened or endangered animals and ecosystems. That’s why the fibre used in our toilet paper products are FSC certified meeting the most rigorous environmental and social standard for responsible forest management.

20% Fewer Trees

We’ve made a pledge to be good to trees. That’s why Kleenex® Complete Clean Toilet Paper uses 20% fewer trees than our leading competitor. (Wood fibre weight per unit area versus the market leading toilet paper product (MAT May 2020)).

Regenerating Ecosystems

1 million. That’s the number of square metres of bushland across Australia and New Zealand we’re aiming to regenerate by 2030 through our partnerships with Carbon Positive Australia and The Nature Conservancy.

Supporting people, and nature

Our environmental partners work with traditional owners across Australia and New Zealand. Together, we can support better economic management, protect culturally significant sites, and learn from thousands of years of legacy.

Sourcing Responsibly

Our Kleenex® Toilet Paper products only use fibre that’s responsibly sourced and FSC certified by the Forest Stewardship Council. That’s a promise.

Manufacturing Sustainably

We understand the importance of reducing plastic across all our logistical touch points. As a global business, Kimberly-Clark has set itself bold aims – like including a commitment to reduce its total plastic footprint by 50% by 2030.

Switching to Carbon Neutral

We’ve set ourselves the goal of being carbon neutral in our ANZ operations by 2030. We’re taking this commitment very seriously, including looking at ways to reduce the emissions at our Millicent mill. We’re also in the process of switching our workplaces to renewable energy and launching programs to help offset some of the carbon we haven’t yet reduced.

Reducing Emissions

Since 2011 we’ve reduced our emissions at Millicent mill by 62% but we’re not stopping there. We’re working with new technologies and renewable energy sources to reduce those emissions even more, and ultimately achieve our carbon neutral goal.

Supporting First Nations

Being good to the planet means being good to its people, too. We’re committed to supporting the Indigenous, Torres Strait Islander and Maori people of Australia and New Zealand through internal policies, programs, funding and advocacy work.

Giving for Good

We believe in giving back to the community. So, globally Kimberly-Clark is dedicated to giving at least 30,000 hours in volunteer time by 2030 and we also match financial donations from our employees, helping them help their favourite charities.