Our Sensitive Choice Approved Products

What is Sensitive Choice?

Sensitive Choice is a not-for-profit organisation created by the National Asthma Council of Australia in 2006 to inform the public about asthma and allergy management. The Sensitive Choice website includes fact sheets, links to useful resources, and approved product recommendations based on the needs of people living with allergies and asthma.

What does it mean if a product is Sensitive Choice approved?

Products and services that are part of Sensitive Choice submit research, testing and evidence, which is assessed and approved by an independent and voluntary panel of experts to determine their potential benefit to people with asthma and allergies.

From bedding to building products, cleaning agents to carpets, air purifiers to vacuum cleaners and the paint you put on your walls - when you see the Sensitive Choice ‘blue butterfly’ logo on a product, people with allergies and asthma can trust it. Only products and services that have been approved through this rigorous review process carry the Sensitive Choice logo.

Sensitive Choice approved product categories:

  1. Air filtration
  2. Water filtration
  3. Washing machines
  4. Air Treatment
  5. Vacuum & deep cleaners
  6. Bedding and furniture
  7. Cleaning products & services
  8. Indoor environmental control
  9. Building and renovating
  10. Flooring
  11. Health and personal care
Kleenex® Allergy ComfortTM Facial Tissues
Facial Tissues - Kleenex AU


  • Hypoallergenic
  • Lotion, dye and fragrance-free
  • Dermatologically tested with reduced linting for hayfever and people with allergies
  • 3-ply, and extra soft & smooth in texture.
  • FSC® certified, ensuring responsible forest management.

All content and advice are provided on behalf of Sensitive Choice, an initiative of the National Asthma Council Australia, in partnership with Kleenex®. The advice provided in this material is general in nature and is not intended as medical advice. If you need medical advice, please consult your health care professional.

Kleenex® Allergy ComfortTM Tissues are free from lotion, dye & fragrance, and are dermatologically tested with reduced linting for hay fever and allergy sufferers. Grab a box today from Woolworths, Coles, Amazon or your local IGA Store

What Products Best Fit Your Need?

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Wellbeing Tissues

Sometimes our noses just need a bit of love, especially when it comes to sneezing, wiping and blowing. The kind of love that comes from soft, comforting, reliable tissues that are purpose designed to deliver you care when you need it most.

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Intimate Care

Clean is more than just being clean – Clean is a feeling. It’s the confidence you feel, the spring in your step, that only the quality of our toilet paper and flushables can give you. It’s feeling fresh with a superior clean in every moment, every day.

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Everyday Tissues

For many people, our hands are probably our most frequently used contact point. They're great for grabbing, catching, touching and generally moving things around, but this also means they're also prone to picking up mess, muck and germs. And that's fine, as long as you're prepared. Thankfully, we've got your back (or rather your nose and hands) with products to help keep you spick and span.